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[主观题]

Jungle Co is a very successful multinational retail company. It has been selling a large r

ange of household and electronic goods for some years. One year ago, it began using new suppliers from the country of Slabak, where labour is very cheap, for many of its household goods. In 20X4, Jungle Co also became a major provider of ‘cloud computing’ services, investing heavily in cloud technology. These services provide customers with a way of storing and accessing data and programs over the internet rather than on their computers’ hard drives.

All Jungle Co customers have the option to sign up for the company’s ‘Gold’ membership service, which provides next day delivery on all orders, in return for an annual service fee of $40. In September 20X5, Jungle Co formed its own logistics company and took over the delivery of all of its parcels, instead of using the services of international delivery companies.

Over the last year, there has been worldwide growth in the electronic goods market of 20%. Average growth rates and gross profit margins for cloud computing service providers have been 50% and 80% respectively in the last year. Jungle Co’s prices have remained stable year on year for all sectors of its business, with price competitiveness being crucial to its continuing success as the leading global electronic retailer.

The following information is available for Jungle Co for the last two financial years:

Jungle Co is a very successful multinational retai

3. Administration expenses

Included in these costs are the costs of running the customer service department ($860,000 in 20X5; $1,900,000 in 20X6.) This department deals with customer complaints.

4. Non-financial data

Jungle Co is a very successful multinational retai

Required:

Discuss the financial and non-financial performance of Jungle Co for the year ending 31 August 20X6.

Note: There are 7 marks available for calculations and 13 marks available for discussion.

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更多“Jungle Co is a very successful multinational retail company. It has been selling a large r”相关的问题

第1题

Heat Co specialises in the production of a range of air conditioning appliances for indust
rial premises. It is about to launch a new product, the ‘Energy Buster’, a unique air conditioning unit which is capable of providing unprecedented levels of air conditioning using a minimal amount of electricity. The technology used in the Energy Buster is unique so Heat Co has patented it so that no competitors can enter the market for two years. The company’s development costs have been high and it is expected that the product will only have a five-year life cycle.

Heat Co is now trying to ascertain the best pricing policy that they should adopt for the Energy Buster’s launch onto the market. Demand is very responsive to price changes and research has established that, for every $15 increase in price, demand would be expected to fall by 1,000 units. If the company set the price at $735, only 1,000 units would be demanded.

The costs of producing each air conditioning unit are as follows:

Note

The first air conditioning unit took 1·5 hours to make and labour cost $8 per hour. A 95% learning curve exists, in relation to production of the unit, although the learning curve is expected to finish after making 100 units. Heat Co’s management have said that any pricing decisions about the Energy Buster should be based on the time it takes to make the 100th unit of the product. You have been told that the learning co-efficient, b = –0·0740005.

All other costs are expected to remain the same up to the maximum demand levels.

Required:

(a) (i) Establish the demand function (equation) for air conditioning units; (3 marks)

(ii) Calculate the marginal cost for each air conditioning unit after adjusting the labour cost as required by the note above; (6 marks)

(iii) Equate marginal cost and marginal revenue in order to calculate the optimum price and quantity. (3 marks)

(b) Explain what is meant by a ‘penetration pricing’ strategy and a ‘market skimming’ strategy and discuss whether either strategy might be suitable for Heat Co when launching the Energy Buster. (8 marks)

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第2题

Tony is very disappointed _______ ?

Tony is very disappointed _______ the results of the exam.

A) with B) for C) toward D) on

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第3题

下面哪个句子是回答他非常和蔼()

A.He is very kind

B.He is very king

C.He very kind

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第4题

I find the film().

A.very interest

B.very interested

C.very interesting

D.interests

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第5题

How is your mother?()

A.She is very well

B.She is taller than you

C.She is very kind

D.She is not very old

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第6题

Mr. Smith says: quot;The media are very good ?

Mr. Smith says: quot;The media are very good at sensing a mood and then it.quot;

A) exaggerating B) overtaking C) widening D) enlarging

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第7题

That's the very thing I have been looking for.()
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第8题

He realized that he had bought his shoes________ large.

A.too much

B.much too

C.very too

D.too very

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第9题

纯碱厂厂内目前主要有害气体为()。

A.CO,CO₂

B.CO₂,SO₂

C.NH₃,CO

D.SO₂,NH₃

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