第1题
was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve,for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention.But perhaps that is what the well-know television personality wants.
6.By the first sentence of the passage the author means that().
A.he is fairly familiar with the cost of advertising
B.everybody knows well that advertising is money consuming
C.advertising costs money like everything else
D.it is worthwhile to spend money on advertising
7.The phrase“live up to" in Line 3,Paragraph 2 can be replaced by().
A.survive
B.complement
C.agree with
D.carry on
8.In the passage,which of the following is NOT included in the advantages of advertising?()
A.Securing greater fame
B.Providing more jobs
C.Enhancing living standards
D.Reducing newspaper cost.
9.The author deems that the well-known TV personality is ().
A.very precise in passing his judgment on advertising
B.interested in nothing but the buyer‘s attention
C.correct in telling the difference between persuasion and information
D.obviously partial in his views on advertising
10.In the author‘s opinion.()
A.advertising can seldom bring material benefit to man by providing information
B.advertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement
第2题
r zero, show that the substitution effect of a price change for a good is zero.
第5题
A.With a view to
B.Owing to
C.In order to
D.Due to
第6题
A survey was carried out on the death rate of new-born babies in that region, ________ were surprising.
A) as results B) which results C) the results of it D) the results of which
第10题
Consumer groups have the other idea about the issue, they think the risk of violating someone's privacy is higher if
[A] data collected becomes more
[B] the market is vigorous
[C] the market increases
[D] the information becomes more
第11题
A.Its current market value less costs of disposal
B.The lower of carrying amount and value in use
C.The higher of fair value less costs of disposal and value in use
D.The higher of carrying amount and market value